Your Organization’s Come Back Story

We can’t scroll our phones, open the newspaper or turn on the T.V. without seeing something coronavirus related.  Too often, it’s not good news.   I have started to wonder what it was like during WWII.  I can’t help but think, they too, felt overwhelmed by the seemingly endless bad news, fighting, and scenes from the front line. However, we know from history that humanity prevailed. There was light at the end of that very dark tunnel.

We may not be turning the corner towards the light just yet, but we will.  Before we can even see the light, as leaders, we must keep our organization moving forward.  We must lead our teams toward that unseen light with a spirit of optimism. As leaders, we are helping our organizations write their own come back story.  How do you want your come back story to read?

The Wayne County Chamber of Commerce wants to help you write the best come back story possible.  To better understand your current and future needs, they recently sent out a survey.  What they learned is your highest need right now is financial resources and what you believe you will need tomorrow is additional personal protective equipment (PPE).  The Wayne County Chamber of Commerce team is working to help provide you the support you need. Assembling a Business Recovery Taskforce, with the help of several community leaders and business owners, movement has already begun to meet these and other needs.

As you may be aware, nationally, OSHA is fielding thousands of workforce complaints.  Over the past few weeks there have been several efforts to help your organization secure workforce protection to ensure your teams feel safe at work.

Additionally, the Wayne County Chamber of Commerce created the Business Guidance and Loan Resources page to serve as a one-stop shop of information.

Protective gear and financial resources are key pieces to larger recovery puzzle.  However, there are other pieces to make the recovery puzzle complete.  To help your organization get back on track, reimagine your business strategy and start thinking of your business model in 2021 and beyond, we have created 3-part article series.

This series has been designed for you and your leadership team to survive in the interim, endure the next 3 to 12 months, and achieve growth in the long term. This 3-part series is for mid-sized to large organizations with fewer resources and less crisis/disaster experience.

If your organization has not adequately responded, start with the first phase of the business continuity plan. This first phase strengthens the response to protecting employees, and customers while reducing liability. Click here to read Phase 1: Response.  In phase 1, Response, we focus on immediate workforce protection by creating a Response Team. This team was responsible for establishing policies and procedures to reduce the risk of spreading Covid-19. As a result, the organization should have created guidelines to address social distancing, potentially sick employees, customer interaction and more.

Many of us have moved from response and are now finding our way through recovery.  In the Phase 2: Recovery, we turn the attention to scenario planning for increased cases, struggling economy and more.  It is not just the severe economic impacts that we must navigate, it is the customer behaviors and business model impacts. This requires looking ahead and preparing accordingly. For this process, we will take a page out of the Military’s handbook. To see what your organization should be doing in the Recovery Phase, click here.

It is clear we will not be in the crisis or recovery phase forever.   As leaders, we must be forwarded thinking and preparing our organizations for 2021.   We have to look towards the horizon. That’s why we’ve recreated, Phase 3: Reimagination, in this article outlines how to forecast with confidence even in uncertainty.

We are living in unprecedented times but, together Wayne County can come back stronger than ever.  We are a resilient nation and we are resilient community.  Like with other times of crisis, there is light at the end of the tunnel.  Lets all keep marching together, 6-feet apart with masks on and washed hands, towards a better tomorrow.

About the Author – Lauralee Hites

I have more than a decade of experience in managing projects that reduce risk to organizations. Today, I operate a boutique consulting firm that specializes in Strategy and Management Consulting. You can always drop me a line at or call me at 765-914-2847.

You can always follow Stratavize on these social platforms FacebookTwitterInstagram, or LinkedIn @Lauralee Hites and Stratavize’s LinkedIn business page.