If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation.
Meet Generation Z. Today’s youngest generation. The first generation who will spend their entire life in a world where earth’s accumulated knowledge can be accessed in an instant with the tough of a finger.
Generation Z, equipped with their own strengths, weaknesses, perspectives, needs, and wants have begun making their presence known. Generation Z may be the most socially savvy group marketers ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
Much like the Millennials, whose sheer size and early tech adoption was a catalyst for many consumer and workplace shifts, Generation Z will have similar disruptive tendencies growing up enabled and empowered by a tech-heavy and digital world.
Change is inevitable, but understanding and engaging of Generation Z must be intentional. Your organization’s future vitality depends on it.
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